Quick Take & Executive Summary
- **Your brain is lying to you**: Dopamine spikes make you crave purchases, hijacking logic with the thrill of “want” over “need.”
- **The 24-hour rule wins**: Pause a day to clear emotional fog; you’ll either forget the impulse (80% are forgotten in a week) or confirm it’s a real, budget-aligned goal.
- **Small buys build big debt**: Unplanned “little” purchases add up—delay to give your future self a vote, turning regret into intentional wins.