Quick Take & Executive Summary
- **Social proof & FOMO are engineered to bypass logic—don’t let “1,200 bought” or “only 3 left” turn a maybe into a must-have.**
- **Ask: “Need or feeling?”** A torn winter coat is a need; three colors of the same coat because it’s trending is a want.
- **Pause the urgency—sleep on it.** If the “deal” still feels vital tomorrow, buy it; if not, you just dodged a debt-driven impulse.