Saturday 12th of September 2026
Decision Science
1 min read
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Social proof and FOMO in online shopping
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Saturday 12th of September 2026
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Friday 11th of September 2026
Thursday 10th of September 2026
Small impulse buys add up fast: $40 twice weekly exceeds $4,000 annually—money that could fund an emergency fund instead. The real...
Wednesday 9th of September 2026
Retailers use fake scarcity and social proof—like countdown timers and "only 2 left" alerts—to trigger FOMO and bypass rational th...
Friday 4th of September 2026
- **The 24-hour rule cuts impulse spending by up to 30%**—waiting lets the dopamine spike fade so logic takes over. - **After th...
Thursday 3rd of September 2026
- 💳 **Credit card splurges are way pricier than the tag**: A $1,000 “want” at 24% APR, paid off at $50/month, takes 2+ years and a...
Wednesday 2nd of September 2026
- **Ask “Need or bandage?”** — Needs solve problems; bandages numb feelings like stress or boredom. Don’t fund a fleeting emotion ...
Tuesday 1st of September 2026
- 💳 **Impulse buys cost more than the price tag** – A $40 “treat” on a credit card with 20% APR and minimum payments can balloon t...
Monday 31st of August 2026
- **FOMO is a sales tactic, not a fact** – "Only 2 left!" and "47 people viewing" are engineered urgency, not reality. - **Pause...
